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A boss of Domino's Pizza Group who proposed the United Kingdom might have reached maximum pizza demand while expanding the franchise into fried chicken has been replaced after conflicts with its directors.

Leadership Shake-Up

Andrew Rennie is leaving after a brief tenure in leadership, and will be succeeded on an acting basis by the company's operations head, Frampton, while Domino's looks for a permanent CEO.

Rennie, who was with the company for a substantial period, had sought to redirect the UK's leading pizza food delivery firm towards poultry-based products, commenting earlier this month there was not “massive growth” left in the British pizza industry. He noted chicken was the quickest rising food category in the world.

Governance Disagreements

Sources suggest that there was disagreement between the CEO and the directors over his focus and management style, although Domino's official statement said he was leaving “through mutual consent”.

Recent Brand Introduction

In the autumn, Domino's launched its poultry brand – which Rennie called a “significant new phase” for the organization – and is trialling it in over 200 locations in the north-west of England and the province.

While the business is still intending to launch it across its nearly 1,400 branches in 2026 as intended, it views fried chicken as an addition to its core pizza business.

Board Comment

The Domino's chair, the Domino's chair, said: “We are confident that there are a range of possibilities to boost expansion and performance improvement in Domino's core business. We are concentrating on identifying the right chief executive to direct the systematic rollout of that growth strategy.”

Market Difficulties

In the latest update, Domino's, which has 13 million customers in the UK and Ireland, said transactions dipped by one and a half percent in the Q3. In the summer, it warned that the quick-service industry had “become tougher” as it blamed economic uncertainty in the lead-up to the government announcement and rising wage costs for below-target performance and a 15% drop in half-year profits.

Rival chains are also struggling. Another major chain disclosed the closing of multiple locations a last month, after the business behind its British operations entered insolvency.

Health Initiatives

Adapting to customer preferences towards balanced diets, Domino's has launched reduced-calorie items, such as its Thin & Crispy line of bakes below 400 calories as well as meat-free and allergy-friendly pizzas. A big pepperoni bake has 2,311 kcals. A family cheese pizza has over 2,100, while a personal has under 1,000 calories.

Interim Leadership

Frampton has been with Domino's since 2021, and previously worked for the betting firm William Hill. It is believed that she prefers not to assume the chief executive role on a full-time basis.

Frampton stated: “We have a number of ongoing development and operational projects that we will be concentrating on carrying out at speed.”

She said these included additional efforts on the company's logistics network and menu innovation, and its customer retention initiative.

Domino's is also without a permanent finance director until 16 March, when a new appointee joins from the drinks company a well-known firm. Until then, Richard Snow acts as acting financial officer.